Case Study: CurrentBody

CurrentBody's story began in 2009 when Laurence Newman and Andrew Showman met. Laurence, with a background in medical devices, and Andrew, with vast experience in ecommerce, were the perfect team to create the premier online destination for home use health and beauty technology.

As CurrentBody expanded, they grew from 1 main ecommerce website to 10 localized Shopify Plus sites tailored to various countries around the world; but without the ability to process payments locally, CurrentBody would incur massive cross-border fees, as well as duties & taxes that would chip away at their ROI.


By partnering with Reach, CurrentBody can now offer multiple fixed pricing books through a single storefront with an effortlessly elegant checkout experience for their global shoppers.

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