Case Study: Showpo
Online fashion retailer Showpo was started by Jane Lu in 2010 out of her parent's garage in sunny Sydney, Australia. Jane had a goal of bringing on-trend, affordable fashion to women all over the world, and bootstrapped her way to becoming a global force. Showpo now sells to over 80 countries, and in 2018, was named Online Retailer of the year. Showpo loves creating a fun shopping experience for customers while leading the industry in marketing, data, tech, creative, and customer happiness. Showpo partnered with Reach to better compete on the global stage while ensuring that customers have the most seamless ecommerce experience possible.
In 2019, Showpo was hyper-focused on growing their brand in the USA, and began with a Coachella collection, a Los Angeles pop-up, and an affordable bridal collection. Showpo realized their current checkout was causing a lot of friction for their US customers.
1. Because Showpo only had an Australian entity, all US customer credit cards were being processed through an Australian bank. This led to additional processing fees and lower approval rates.
2. Although Showpo was accepting payments in USD, because the transactions were processed cross-border, US customers were being charged surprise foreign transaction fees by their bank.
3. Showpo was concerned that they were rejecting too many valid transactions due to suspected fraud, and that legitimate customers were being turned away.
“We decided to go with Reach because of their ability to offer in-country payments. Our analysis showed that we’d see 9% uplift with Reach, and we were right! Processing was key to our decision, but our experience with the team surpassed our expectations - they were knowledgeable and helpful at every turn.”
—Paul Waddy, Head of Operations SHOWPO
Showpo chose the Reach Global Payments Platform to easily present and process their global shopper’s payments locally, without the need to set up local entities and operations. Doing so increased consumer confidence while eliminating foreign transaction fees that customers had previously incurred. When processing local to the consumer, approval rates significantly increased and the cost of processing was lowered. The Reach Global Fraud Team provided real-time analysis of Showpo’s data to ensure fraud tools and customer communication were optimized to decrease chargebacks and improve customer experience.
What are the results of moving to Reach? Higher conversion rates, lower fees, and happier customers.
The approval rate increase shown above represents the true uplift in sales after switching to Reach.
Reach helps online retailers succeed.
Be Relevant. Reach helps retailers increase global sales by providing local connections to the global payments core. Our comprehensive platform designed specifically for retailers simplifies and accelerates the retailer global journey by providing local payments connections, transactional FX tools, and fully managed global fraud solutions. For more information - Reach out.